Direct Mail Vs. Email: Charitable Donors Compare
The third report of Op4G's Donor Mindset Study investigates the long-standing debate of whether direct mail or email is a better way of communicating with donors.
Here are some of the topics this report covers:
- Donor likelihood of reading and opening direct mail vs. email
- Which method (direct mail or email) communicates more effectively to donors
- Which method (direct mail or email) is more likely to annoy donors
- How a nonprofit can use these findings to improve their fundraising strategy