Donor Mindset Study III (Cover Photo)


Direct Mail Vs. Email: Charitable Donors Compare

The third report of Op4G's Donor Mindset Study investigates the long-standing debate of whether direct mail or email is a better way of communicating with donors. 

Here are some of the topics this report covers:

  • Donor likelihood of reading and opening direct mail vs. email 
  • Which method (direct mail or email) communicates more effectively to donors
  • Which method (direct mail or email) is more likely to annoy donors 
  • How a nonprofit can use these findings to improve their fundraising strategy