American Donors Are Far Less Generous Than They Think

A new national study shows most American charitable donors severely overestimate the percent of their household income they give to charity.  Most also believe that, as donors, they’re part of a select group – seriously misjudging the proportion of Americans who give to charity.  The study points out that this misperceptions may inhibit higher giving levels. The white paper will also explore ways donor-supported organizations can overcome these challenges and reach giving goals. 

Download to Learn:

• The perceived vs. actual giving of the average American donor 
• The percentage of household income the average American donor gave last year
• How your charity can overcome these challenges and increase donor giving