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Size Does Matter

The fifth report of The Donor Mindset Study examines how an organization's size impacts the way donors perceive it. The new national study shows nearly nine out of ten charitable donors form perceptions of nonprofits partly by how big (or small) they are. For a majority of donors, it impacts how they view an organization’s effectiveness, trustworthiness, efficiency, and dollar-for-dollar impact.

Download the Report to Learn: 

  • How the average American donor perceives large vs. small organizations
  • How your organization can better communicate with donors if you're large vs. small
  • Advantages of small vs. large organizations