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American Donors Are Far Less Generous Than They Think

A new national study shows most American charitable donors severely overestimate the percent of their household income they give to charity.  Most also believe that, as donors, they’re part of a select group – seriously misjudging the proportion of Americans who give to charity.  The study points out that this misperceptions may inhibit higher giving levels. The white paper will also explore ways donor-supported organizations can overcome these challenges and reach giving goals. 

Download to Learn:

  • Donors perceived vs. actual giving  
  • What Percentage of household income did the average American donor give last year?
  • How can your charity overcome these challenges and increase donor giving?