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Size Does Matter

The fifth report in the series examines how an organization's size impacts the way donors perceive it. The new national study shows nearly nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are. For a majority of donors, it impacts how they view an organization’s effectiveness, trustworthiness, efficiency, and dollar-for-dollar impact.

Download the White Paper to Learn: 

  • How the average american donor perceives large vs. small organizations
  • How your organization can better communicate with donors based off its size
  • What are the advantages in being a large or small organization